Crafty Chica products are returning to select Michaels Stores this weekend!
The scoop: I’ve been hinting about exciting news and I can finally reveal it! I couldn’t breathe a word before because everything is hush-hush during product development. Plus, I was holding my breath and praying has hard I could that all the pieces would come together to make this happen!
The back story: In August 2007, we debuted 40+ items at 140 Michaels stores for a three-month seasonal test in Latino markets.
It did well enough (thank you, shoppers!) that now we are doing an extended run in non-Latino markets. [HERE IS THE STORE LIST]
The list covers the entire country, instead of targeted markets. I’m happy about this because now we can prove that the Crafty Chica style is for people of all backgrounds, ages, and gender. You, the readers of this blog and web site, have proven that!
The dealio: This time it is a “power panel” program. Here is a lesson in merchandising – power panels are the long, skinny displays that hang down the sides of end caps.
A call for help! I'm looking to build a street team to help get the word out on the products and help make the program a success. If you happen to live near one of the stores and are interested in helping by blogging, and checking on the display when you go to shop, please let me know. I'll hook you up with some goodies! Coming tomorrow...the products!
Peace, love, and glitter!
Kathy :-)
P.S. Check out my new book and product line!
OMG!!! Crafty Chica products will be coming to Panama City, Florida!!! I am so psyched right now! And I get paid today!
ReplyDeleteThere is one coming a city over from us.
ReplyDeleteMy DH was looking for an inexpensive wife-focused date so I'm going to ask for him to take me to see your display (and let's face it, load up on goodies). I'll take pics and blog about it. Hooray!
Hi! I'm not terribly far from the store in Sunnyvale, CA. I used to live there and it was my home store!
ReplyDeleteI'd be happy to blog and send in reports from the field! (oh please, who needs a reason to go to Michaels!!)
Congratulations on this next level of huge success in your product line! I know the last line sold out in days at my locals stores! I use your products all the time!
Thanks for helping me find my inner Crafty Chica!!! :)
CONGRATS ON THIS EXCITING DAY FOR YOU, I HOPE YOU GET TO CELEBRATE WITH YOUR FAMILY. YOU MAKE US ALL PROUD CHICA!!!
ReplyDeleteCongratulations! I can't wait to see the new products on the shelf! Also, I'd be very happy to cover the Camarillo, CA store. :) (@luna_x)
ReplyDeleteI live very close to one of the shops! I would be happy to check it out and write something. What did you have in mind?
ReplyDeleteKathy - congrats on the new product line! The Michaels stores in St. Louis didn't carry it last year so I'm stoked to see the Ballwin, MO ('burb of StL) store on you list! If you don't have someone in the area, I'd love to volunteer for the street team.
ReplyDeleteAmy Rozeboom
I live near the Michael's on Colerain Ave in Cincinnati. Since I'm there all the time anyway :) - it's no trouble to check on your supplies.
ReplyDeleteVicki
Congrats Chica... I live right between 2 stores, Covina and Pasadena and would love to help you out. Just let me know what you'd like me to do. I will even ask them at the Monrovia store for your products if that will help. I shop at all 3 stores!!! Drop by my blog and let me know what you think!
ReplyDeleteAgain, what an inspiration you are Cathy, congrats!
Yahoo! I'm so happy for you about your new line. But, I'm happier for me since my Michael's is one of the stores in NJ!
ReplyDeleteYahoo! So stoked!
So excited that your items will be at two stores near me in Virginia! Yay!
ReplyDeleteWoo hoo! I can't wait to see these at our Michael's!
ReplyDeleteGo Chica Go!
xoxo
Madge
Well I wish your products were coming to the Michael's on Sisk road here in Modesto. They will be at Turlock but I'm not far from Sisk Road. Good luck!
ReplyDeleteAw, I really wanted to help out but the DFW isn't on the list. :(
ReplyDeleteI kinda got a kick out of that fact your products will be in NY and none in NM. Oh well. There are none near me, so I guess I'll just have to wait.
ReplyDeleteHi Kathy,,, I've been trying to get the Downey store to carry your product line again but Santa Ana is not far from me so this is great news! Dont worry I'm won't give up on Downey. We will get them sooner or later. I would love to help you blog and post pics on the Santa Ana store. And I will do it for nothing. I just want to support!!! Please let me know what you need and I am at your service!
ReplyDeleteI would so love to be on your Street Team! I'm at Michael's all the time, and I would be more than happy to let everyone know how cool your crafty line is!
ReplyDeleteJust went to our store today and they didn't have it out. They did say it arrived though, and would be up soon. Sadly I doubt I will have a chance to make it back over again soon. Congrats again though!
ReplyDeletecathy, I'd love to be a part of your street team~!
ReplyDeleteI have family in NJ, so I travel there quite often, to the Micheal's in Watchung, NJ!
My family, they live minutes from there!
I'm close to the Glendale, AZ store and would love to be part of the street team! ~Vanessa designsvanessa@gmail.com
ReplyDeleteYay! I didn't know your products were back in stores. I live near Micheals by 91st and Northern and also the Litchfield location, if you need help I'd be glad to.
ReplyDeleteTomorrow I shop first, then I blog about all the new goodies.
Oh my! I hope they haven't sold out yet...