prepping for c.h.a.
first of all, sorry for the delay in getting more projects posted this week. it's been HECTIC. i'm going to try and get some up tomorrow.
last sunday, npr ran that feature and can you believe my CraftyChica.com site received more than 280,000 hits in one day? our online store was very busy as well and patrick and i have been working around the clock to get everything shipped out.
i've also been busy prepping for the craft and hobby show in anaheim. i leave saturday morning and don't come back until next thursday. half of me is excited and anxious because i'm a speaker on two panels, plus i'm doing a day long matchbox shrine make-and-take for duncan crafts. this event is like the super bowl of the craft industry. all the manufacturers present thier new products for the coming year. it's every crafters dream. i've made 100 press kits, 150 shrine kits, art samples, two other projects for a photo shoot, plus a bunch of other stuff. for anyone who has sent me an email in the past week, i promise i'll answer before i leave!!
the other half of me is wimpy because i get homesick soooo easy. seriously, i love all my crafty adventures, but late at night when i'm all alone (wow, that sounds like a selena song...), it takes all my might not to cry because i miss my family so much. most of the time at least one them (either patrick, my sister theresa or one of the kids) will join me and i'm cool. this time the kids couldn't miss school, theresa couldn't miss work and patrick had to stay to take care of the kids. i invited my sister-in-law and she is coming to help and hang out!!! and i'm very happy about that because she is an uber-crafter just like me!!! honestly, i think it worked out for the best. i could not imagine patrick, theresa, or either of the kids getting off on walking a million square feet just to see and try out craft supplies. for me, i live for that stuff!
i'll do my best to update from the show, maybe even post some snapshots. for any of you who are going, here is info on where i will be!
craft and hobby world's fair
anaheim convention center
sunday-wednesday
sunday: booth 4001, duncan crafts
come make a matchbox shrine! all day
monday
11:00 - 12:15 PM
Seminar S127:
Capturing Your Share of the Hispanic Craft Market
Speaker(s): Kathy Cano Murillo, Crafty Chica; Michele Valdovinos, Vice President of Research & Marketing, Phoenix Cultural Access Group; Sharmila Fowler, Managing Director, Strategy & Consulting, Phoenix Cultural Access Group
Who Should Attend: Retailers
Room: 207AB
This comprehensive session covers the key opportunities for retailers to leverage the potential of the growing Hispanic craft consumer. Learn the key triggers for shopping and crafting occasions as well as the drivers of purchase decision and product selection. Cultural insights can help you create a powerful relationship with this important customer segment.
tuesday
10:00AM – 11:15AM
(eminar S133:
In-Culture Design: How to Optimize Your Creativity for the Hispanic Retail Market
Speaker(s): Kathy Cano Murillo, Crafty Chica; Michele Valdovinos, Vice President of Research & Marketing, Phoenix Cultural Access Group
Who Should Attend: Manufacturers
Room: 207CD
Designing products for the Hispanic consumer calls for a solid understanding of the cultural nuances that drive product preference and shopping occasion. Discover how intelligent design goes beyond language and icons to reach this consumer segment with an in-culture model to optimize your product portfolio. Kathy Cano Murillo, the "Crafty Chica," will be on hand to demonstrate how cultural insights become successful products for the Hispanic consumer.
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Author of Crafty Chica's Art de la Soul: Glittery Ideas to Liven Up Your Life ($19.95, Rayo Books, an imprint of Harper Collins).
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